Price Hightower started his real estate business 27 years ago and built it by what he calls ‘hitting singles.’ Listen in as we uncover how self-discipline and hard work paved the way for Tower Homes’ massive success. Not only did Price make it through the recession, but he and his team used it as an opportunity to prepare for the future growth that Birmingham is now experiencing. This interview is full of life lessons and wisdom you can use today to build your own successful real estate business.
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Important Highlights:
1:01 – Introduction to Price Hightower
2:15 – How Price began in real estate
5:58 – Lessons Prices learned from his dad
8:00 – The focus on hitting singles vs home runs
12:33 – Transition from flipping houses to building houses
17:17 – What Price attributes to surviving in the Recession (2007-2010)
28:48 – How did Price get into build to rent homes?
37:31 – Lessons Price has learned when he started vs today
42:31 – How learning has affected his business